• Who we are

Our website address is: https://www.digitaloctopii.com.

Our company name is Elfen Consulting Ltd and we trade both under that name and Digital Octopii.

Elfen Consulting Ltd is registered in England and Wales under No. 06901763

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/ After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We collect information about you which enables us to send you communications, via email and other forms, about our services which may be relevant to your needs.  This is collected in our capacity as an expertise business that provides technology-led business transformation services to prospects and clients.

In order to do this we collect personal information which includes, but not limited to, your first name, surname, email address (both personal and business), telephone number, company job title, company name, job function, location, and sector.

We DO NOT collect sensitive personal data about you, in the form of health or medical information, racial or ethnic origin, sex life or sexual orientation, political opinions, religious beliefs, trade union membership and biometric data.

We may send marketing communications to you by email, through social media, SMS or by post.

You may opt out of receiving any further marketing communications by clicking the “unsubscribe” link in an email received from Digital Octopii or by contacting us at info@digitaloctopii.com


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


To better your experience we collect and analyse information on user behaviour throughout the website. The information we collect and use depends on how you use our services and how you manage your privacy controls. In order to track this information we use Google Analytics; how they they collect and process data is disclosed here: https://policies.google.com/technologies/partner-sites

Who we share your data with

Your personal data may be shared with certain third parties who will be subject to contractual obligations of confidentiality and compliance with relevant laws, including:

  • Suppliers, contractors and agents who may perform services for us, including payroll providers, umbrella companies, professional advisers such as accountants or lawyers, insurance brokers, consultants, background check agencies, email marketing agencies, event organisers.
  • Government or law enforcement authorities or any other third party in any jurisdiction, if we believe that we have an obligation to do so or that such action is necessary to protect, defend or enforce our rights.
  • In the event of a sale, merger, liquidation, receivership or transfer of assets to any third party provided they are obliged to only use your personal data for the purposes that you have provided it to us

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. To do so, please use the email address or form on the Contact us page. This does not include any data we are obliged to keep for administrative, legal, or security purposes. 

Where we send your data

Visitor comments may be checked through an automated spam detection service, in order to uphold the security of the website. This does not affect your experience on the website or the data we collect.

For all users interacting with the website we collect and analyse data through Google Analytics, unless the user has opted out from using Google Analytics tracking. For more information about Google Analytics privacy policy see the following link https://policies.google.com/technologies/partner-sites.

Your contact information

If you utilise our contact form, free consultation form or software project health check tool you accept to providing us your name(s), email address and information about the nature of your business. In doing this you consent to us holding your contact information and you consent to us using the information to contact you with marketing communications to you by email, through social media, SMS or by post.

You may opt out of receiving any further marketing communications by clicking the “unsubscribe” link in an email received from Digital Octopii or by contacting us at info@digitaloctopii.com

We DO NOT collect sensitive personal data about you, in the form of health or medical information, racial or ethnic origin, sex life or sexual orientation, political opinions, religious beliefs, trade union membership and biometric data.

Additional information

How we protect your data

Our website is reviewed on a regular basis for security vulnerabilities in order to make your visit to our site as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information held confidential. In addition, all sensitive/credit information if supplied is encrypted via Secure Socket Layer (SSL) technology. We DO NOT store credit/debit card information on our systems.
We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

What data breach procedures we have in place

In order to keep website security and integrity we have implemented procedures to protect company and personal, user/customer data with the following protocols:


  • We entirely use SSL/HTTPS throughout all pages in the website. This encrypts our user communications with the servers so personal identifiable information is never captured by third parties without authorisation.

What third parties we receive data from

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party websites have separate and independent privacy/cookie policies. Therefore we have no responsibility or liability for the content and activities of these linked websites. Nonetheless, we seek to protect the integrity and security of our site and welcome any feedback about these websites.


If you interact with a third party service when using our services, such as if you share content from our services through a third party service (e.g Facebook, LinkedIn). The applicable third party service will send us certain personal data (name, ID, token, profile picture) if the third party service and your account settings allow such sharing. We process this personal data based on our legitimate business interest of personalising and optimizing the services to improve user experience and retention.

What automated decision making and/or profiling we do with user data

We have no automated decision making or profiling.

Industry regulatory disclosure requirements

We have no industry regulartory disclosures.